Marketing

It is a course where you have weekly workload but it is not that demanding and is actually fun since it is kind of a game between several groups. The final exam has been the same for the last years, with the exact same questions and the only difference is the company that you are “evaluating” so you can have a good grade if you answer all the topics.

I really enjoyed this course. Although the theoretical classes are less impactful than the practical ones, we had a short quiz at the end of each class that counted towards participation in the final grade. The practical classes mainly focus on group work, where you’ll take part in a marketing simulation and make strategic market decisions. My advice is to choose a strong group with people who are genuinely interested in marketing and to put real effort into the final group report, as the exam structure is very similar. The material provided for the exam is not the best. They give us past...

Quizzes in every theoretical class + only one theoretical class schedule so very problematic for students with overlap, as there is no flexibility to try to change your marketing class schedule.

Worked every week but really paid off. Ended with 17. Had an assessment every week, a group project about a bike company. For the exam I memorised what to say because it’s always the same 4 questions and basically the same answers, really worked for me. Used what was moodle and on the SU’s portal. Recommend going to last OH about the exam, they said everything you had to mention, most of the info on the powerpoints is good but not really relevant.

The entire course is focused on group projects, so the tip is to choose a good group that works well together. The resit is easy (at least mine was). The material wasn't what I expected, but it's very interesting to apply in other contexts. The theoretical classes aren't very useful in my opinion; you can read the slides and that's enough. My TA wasn't the best, as she never helped us with the simulations; when we had doubts, she simply said, "Do what you think makes sense".